At
the end of the First World War (1915-1918), the story and development
of OMAS began. Motivated by commercial considerations, the company's
founder, Cavaliere Armando Simoni, moved closer to a world
for him not yet fully explored: American soldiers had been among the
first to make use of fountain pens, and these had been brought into
Italy by those service men returning from the front, helping to spread
their use. Young Simoni's indisputably considerable skills in the
field of precision mechanics led him to set up a service to repair
and recondition fountain pens, up to the complete reconstruction of
difficult to find components. At a time when the current concept of
service networks for international products was unthinkable, he was
a true pioneer.
Simoni was often heard to repeat, “A pen must make writing
pleasurable.” If writing is the key to a man’s soul then
OMAS designs speak about their creator. Simoni was an admirer of Greek
culture, as the forerunner of Roman, hence, modern Italian, and pursued
his passion for classical studies, in the creation of objects with
a balanced design. As well as aesthetic considerations, Armando Simoni
had been, since childhood, interested in the mechanics of small-scale
apparatus and intricate instrumentation. Convergence of these two
passions produced chirographics pieces of archetypal style and functionality:
One of his earliest inspirations, the famous twelve-sided Arte
Italiana model, reminiscent of a Doric column, is still produced
today, and has become a world-renowned classic in the luxury pen market.
In 1925, at age 34, he had accumulated sufficient knowledge of chirographics
instruments, and the inks employed in their use, to found OMAS (Officina
Meccanica Armando Simoni). Simoni’s love of technical challenges
resulted in the endless creation of surprising models; from the fountain
pen with two nibs, to the series with the transparent ink holder,
to emphasize lucent beauty. These exclusive items demonstrate the
creative force of their designer. He was nominated Cavaliere della
Corona d'Italia—Knight of the Italian Crown—and thereafter
acquired the moniker il Cavaliere.
When the Second World War broke out, OMAS's activities were scaled
back, but never stopped, despite the scarcity of the gold required
to make the nibs. The use of Permanium, an alloy with comparable technical
characteristics, turned out to be a happy substitute for the precious
metal. With the end of the war and the industrial recovery, OMAS once
again amazed with the legendary 361, a fountain pen with
a tapering aerodynamic shape, protected by international patent, fitted
with a nib designed to offer simultaneously flexible or rigid writing
and even the possibility of drawing.
The new noble status of Simoni was extended to the firm as the small
Bologna-based workshop was transformed into a world famous company.
When Armando Simoni died in 1958, the OMAS tradition continued under
the guidance of his daughter Raffaella and son-in-law Angelo
Malaguti. The company philosophy remained unchanged, while the
collections were innovative, responding to the tastes of changing
times. In 1983, his eighteen-year-old grandson Gianluca joined
the company, and immediately demonstrated his natural talent by personally
designing the majority of the publicity material. Going on to confirm
his abilities, he designed a collection dedicated to his beloved father
who had died prematurely.
In 1988, with the IX Centenary dedicated to the 900th anniversary
of the University of Bologna, OMAS began a long series of official
collections commemorating the most important historical, cultural
events of our time: the Treaty of Maastricht, the 3000
Years of Jerusalem, the Return of Hong Kong to China,
the 50th anniversary of the FAO, the 50th anniversary
of UNICEF, Roma 2000 dedicated to the year 2000, and
the Third Millennium, to name just a few. The excellent quality
and extraordinary inventiveness of OMAS pens sparked the interest
of the world-renowned producer of luxury goods LVMH (Moët Hennessy—Louis
Vuitton), and in May 2000 OMAS became part of this group.
Today the pens are still manufactured according to the highest standards
that have distinguished them since 1925 and with the distinctive OMAS
“O” still adorning the cap, in collections such as the
instantly recognisable 360,
the Bologna,
and the Arte
Italiana Arco. Extending the tradition of commemorating and
celebrating world cultures, and momentous events are recent limited
and special editions such as the Aleksandr
Pushkin. These and exquisite pieces restate in art and engineering,
Simoni’s original philosophy of and for creating, at once, the
most elegant and utilitarian scrivening implements.