The history of Ducati Pens is an inextricable part of the
history of Ducati, the renowned and venerated Italian motorcycle
design and engineering “shop.” Representing the latest
partnering venture undertaken by the most honoured and distinguished
manufacturer in the industry, Ducati Pens are the products of a business
alliance with The Aquila Group, a Napoli-based writing
instruments designer and manufacturer with over sixty years experience
in crafting highly-prized collectors’ items.
In 1926 the Ducati family and other Bolognese investors founded the
Società Radio Brevetti Ducati in Bologna. Their aim
was the production of industrial components for the growing field
of radio transmissions, based on Adriano Ducati’s patents. The
first product, the Manens condenser for radio equipment,
rapidly followed by others, was extremely successful throughout the
world, allowing the company to expand by leaps and bounds, and winning
the respect of the international industrial community. On June 1,
1935, the cornerstone of the factory in Borgo Panigale was
laid. An extremely modern and ambitious project, the new complex was
the first step in establishing an industrial and technological center
in Bologna. During this time the Ducati business further expanded
abroad, opening branch offices in London, Paris, New York, Sydney,
and Caracas, thereby assuring direct service and assistance to its
clientele in all the major world markets.
World
War II was extremely hard on Ducati: the Borgo Panigale facilities
were bombed to rubble in 1944. Fortunately, the Ducati brothers spent
the duration of the war studying and planning new products to be introduced
to world markets at the end of the conflict. In 1946, the Cucciolo
(Puppy) appeared: the small auxiliary motor for bicycles destined
to become the most famous in the world. Based on a Capellino
patent, and first sold in an assembly case, to be attached to the
bicycle, it was constructed by Caproni (another famous marchio
Italiano in the aeronautical field) in Trento, and soon
acquired a fame of its own. In short order, the Cucciolo became a
true miniature motorcycle. Thanks to the Cucciolo’s success,
and that of its descendants, Ducati became an affirmed trademark in
the world of things mechanical, more specifically the emerging motorbike
and motorcycle sector.
In 1954, design engineer Fabio Taglioni arrived at Ducati. A teacher
at Il Tecniche di Imola, and a person destined to become
a myth in the motorcycle
world, Taglioni had already constructed motorcycles of original technical
character and astonishing performance. The Taglioni design—avant-garde
and non-conformist—received its baptismal at the races. From
his debut at Ducati, the engineer, went to great lengths to personally
demonstrate the quality of his solutions, participating in long-distance
races such as the Milano-Taranto and Giro d’Italia.
By the end of 1956, Ducati production included a four stroke Tourist
174, Special, and Sport models, capable of
speeds up to 110-120-135 km/h. At the 1957 Salone del Mobile di
Milano, the above-mentioned models appeared together with an
America model.
During 1958, Ducati also produced the 200 cc “Elite”.
That same year also marked the triumph of the desmodromic
system, which engineer Taglioni had, since 1955, been developing for
motorcycles. This project resulted in the famous twin-cylinder 250
cc of 1960, ordered from Ducati by the world famous English racer
Mike Hailwood™, who specifically requested a machine of “superior”
performance.
Over succeeding decades, with astonishing regularity, Ducati continued
to set the standards for design and performance. The end of the 1960s
coincided with the boom of the “maxibikes.” Once again,
engineer Taglioni provided Ducati with the winning weapon. On April
23, 1972, Ducati returned to racing, participating in the Imola
200 Miles, with a new twin cylinder desmodromic 750,
entrusted to Paul Smart and Bruno Spaggiari who finished first and
second. The exceptional 750 Supersport was created in response
to the spectacular race, and marked the first time that a “big
twin” had the power to beat a Japanese in-line four cylinder.
In 1978, Mike Hailwood™, who had grown up with the Ducati single
cylinders, and been a record-setter in the world of motorcycle racing
for over a quarter century, got “back in the saddle” for
the Isle of Man Tourist Trophy, astonishing fans, and the
general public, with his win at the Formula 1 TT on the mythic
mountain. The bike was a Supersport elevated to 900 cc. In recognition
of his exceptional effort, Ducati created the splendid limited edition
900 SS Mike Hailwood™ Replica.
In
1983, Ducati was purchased by Claudio and Gianfranco Castiglioni,
and became part of the Cagiva Group. With this change of
management the group was in the hands of two great bike and racing
fans, who together brought the triumphs of the Superbike era to Ducati.
Ten years later, in 1993 Argentine Miguel Galluzzi conceived the idea
of the Monster. Before the eyes of enthusiasts appeared a
truly singular Ducati. The bike was stripped of all inessentials.
It represented a unique interpretation of the fun bike category—harking
back to the 1920s & ‘30s heyday of American-made bikes that
were in concept the forerunners of the “choppers” of a
still-to-come generation, made famous in films like Easy Rider—and
rapidly became a legend.
Then, in 1995, crisis struck: Despite product innovation and racing
successes, Ducati entered into a deep financial slide. Its cash was
drained by unsuccessful ventures of sister companies within the Castiglioni
group. Ducati had fallen prey to the ‘80s-‘90s diversification
mania. In 1996 Ducati was taken over and rescued by Texas Pacific
Group, an American investment firm that brought much needed cash
and a new group of international managers. Simultaneously, the launch
of the ST family allowed Ducati to enter the Sport Touring
segment of the market. The new management team, together with the
old group of engineers responsible for product design and development,
turned the company around, posting quarter after quarter of record
sales and profits.
Ducati entered into a period and process of changing from a purely
manufacturing company to a sports & entertainment company. Providing
a full motorcycling “experience,” the newly revived company,
still fully retaining its patrimonio Italiano, the imperishable
legacy of the Ducati brothers, centered on the technical excellence
of its motorcycles, but also extending its creative energies to racing,
cycling heritage, accessories, and apparel. The first World Ducati
Weekend underlined the newly found sense of the Ducati Community,
bringing together, in Misano, 10,000 Ducatisti from
all over the world. This era of turnaround culminated on March 24,
1999 with the listing of Ducati Motor Holding on the New
York and Milano Stock Exchanges.
The MH900e was the first motorcycle to be sold exclusively
on the Internet. Just a few weeks after the turn of the new millennium,
almost prophetically, 2,000 customers had reserved the new motorcycle
designed by Pierre Terblanche. Given the success of the MH900e, Ducati
increased its strategic commitment to the Internet with Ducati.com,
an independent partner enterprise, which established Ducati as a player
on the World Wide Web.
The Dream Goes On
2003 saw the return of Ducati to the Grand Prix starting line, with
riders Troy Bayliss and Loris Capirossi, along with the Desmosedici
V4 engine, the result of a long and fascinating development process.
The results in this return-to-the-stage year exceeded all expectations:
one first place, two second places, six third places, three pole positions
and second place overall in the Manufacturers’ classification.
In the World Superbike Championships, Ducati won the Riders’
Title again, with Neil Hodgson at the handlebars, along with
the Manufacturers’ Title.
Then, in 2005, despite ownership, management, and continental changes,
the very same company, born over eighty years before, simultaneously
returned to its inventive L'italiano si radica, and set off
in a—for a design-engineering and mechanical manufacturing firm—radically
new direction. Partnering with The Aquila Group, Ducati bestowed
its name, and the spirit of its universally-known design on a completely
new line of sport writing machines.
Founded by Leopoldo Aquila, The Aquila Group has decades of pen design
and crafting expertise, producing and exporting some of the finest
scrivening pieces worldwide. Like the Ducati, the Aquila family has
in its genes a passion for design excellence, which is the basis for
ongoing development. Leopoldo realised that in addition to being a
writing instrument, the pen could also be an expression of artistry,
personal interest, and enduring value. Over the decades his philosophy
has continued to influence the company, which to this day creates
strumenti di scrittura and small leather goods, boldly yet
classically designed, and of the highest possible quality.
Through the partnership of these two esteemed famiglie,
pen fanciers and collectors who thrill to, if not the actual exhilaration
of mastering a powerful, mind-of-its-own road machine, at least the
same, vicariously, by attending or otherwise viewing the races; and
the die-hard motorcycle enthusiast who loves to write with a finely
crafted implement, designed to merge the spirits of both realms; both
of these groups of rather particularised individuals now find satisfaction.
The Ducati
Writing Machines Collection offers chirographic tools of
unsurpassed design and craftsmanship, that convey the spirit of “the
open road.” The Sport
Classic Limited Edition Collection, because of its special
trim, and racing colour scheme, recalls the Desmodromic 450s
and 750s of the 1970s.
The future bodes well for The Aquila Group’s Ducati line of
pens. Vision and skill, born of a deep, shared heritage of culture
and artistically rooted engineering principles brought two distinguished
aziende a conduzione familiare Italiane together. Both firms
survived the Second World War and, or its aftermath of devastation,
and flourished in the surviving. Pen fanciers the world over look
expectantly for second, third, fourth, and more generations of refined
writing implements from the Aquila-Ducati alliance.