Yard-O-Led's
story is a wending one, bringing together in close association English
and German families, and their wholly British commercial enterprises.
In 1934, Yard-0-Led pencil company was founded by a Mr. Brenner, when
he took out a patent on a pencil mechanism which gave each unit the
ability to hold twelve 3" leads (or one yard), hence the name Yard-0-Led—known
fondly to fanciers as YOL. Before the First World War Mr. Brenner,
originally from the Pforzhein area in Germany, settled in England, where
he introduced a broad range of elegant jewellery in rolled gold and
silver. Also crafted in, and graced by, those materials were the YOL
writing instruments. Over the ensuing years Brenner established and
grew deep and lasting relationships amongst craftsmen and merchants
of fine jewellery, and other fashionable gifts, and garnered a profound
respect in the trade.
Meanwhile, begun in the first quarter of the 19th century, another
business flourished on City Road in London. In 1822, the first ever
propelling pencil was invented and patented by Sampson Mordan. Made
in both solid silver and gold, it was branded the Mordan Everpoint.
Another artisan, a life-long employee and associate of Mordan's, Frank
Tufnell, was to play a role, far beyond his own imagination, and even
his own lifetime, in the developement of the manufacture of fine chirographic
instruments. In 1934 Frank Tufnell, Junior chanced to meet Mr. Brenner;
nonetheless, it was not until after the Second World War that the
true import of their meeting was revealed.
In 1941, during the height of the London Blitz, both the facilities
of Sampson Mordan, and the premises of Yard-O-Led were completely
and utterly destroyed, along with all books and records. Following
that commercial and personal catastrophe, Frank Tufnell, Junior, and
the indomitable Brenner met together with purpose, and decided to
rebuild the Yard-O-Led Company, establishing the new factory on Augusta
Street, in Birmingham, heart of the Jewellery trade. As fortune would
have it, Sampson Mordan Company never re-commenced trading, but the
name was acquired by the only other quality pencil manufacturer in
the UK, Edward Baker, also of Birmingham. Concurrent with that developement
Frank Tufnell, Junior found himself in a position to purchase a majority
shareholding in YOL; the decision was made, and he also bought the
Edward Baker Company, thereby also gaining rights to the Sampson Mordan
patents, and keeping the business link with his father.
After taking over Edward Baker, Tufnell moved the Yard-0-Led factory
from Augusta Street. Over the years the facilities were moved at least
once again, settling on the location where it stands today, in Spencer
Street, only a few 100 meters from the original Augusta Street premises.
After a period of training with a manufacturing Jeweller, and maintaining
the family business line, Tim Tufnell, son of Frank the younger, joined
Yard-0-Led in the 1970's. Continuity has therefore been maintained
in this family business and its long connections with the writing
instrument trade, with the Tufnell heritage stretching back into the
early 1800s.
Influenced
by original designs of the 19th and 20th centuries, the Yard-O-Led
range of writing instruments includes fountain pens, ballpens and
rollerball pens in addition to the unique propelling pencil. The entire
line of YOL pieces reflects a devotion to Great Britain's rich heritage
of constitutional monarchy, the very names of many of the collections
evoking specific elements of England's noble history:
Viceroy,
Viceroy
Grand, and Viceroy
Pocket
Edwardian
Sceptre
Diplomat
Regent
Others, such as Deco
and the Topaz
Limited Edition, recall the jeweller's origin of the company.
Each pen or pencil, except the Retro
and Pocket
Retro
collections, is hand crafted from hallmarked sterling silver,
individually numbered and comes complete with a lifetime guarantee.
YOL nibs, made in Germany by JoWo Berliner Schreibfeder GmbH, since 1852, possess that combination of flexibility and
“spring-like” tautness which allows an ever-so-slight
variance in pressure, coupled with changes in the slant in which the
pen is held, giving the scrivener the ability to alter stroke width.
Yard-0-Led pieces are now sold all over the world, with many of the
hand crafted pens & pencils that the team produces at the factory, still
based on designs first created in the nineteenth century.